Launched by world leaders
In September 2011, at a high-level event co-hosted by the German Ministry of the Environment and IUCN, the Bonn Challenge target was launched by leaders from around the world. Leaders at Bonn vowed to promote a landscape approach to restoration rather than taking a narrower localized approach (such as straightforward reforestation). They highlighted restoratation's importance across sectors, including in agriculture, energy, water, poverty alleviation and climate change.
The Bonn Challenge is intended to be an implementation platform for several existing international commitments, detailed below.